Location & Transportation
The cruise ships dock at the Port of East London, which is conveniently located just 3km from the town center. I’ve found that taxis are usually waiting right at the port exit, making it really easy to get into town and explore. If you prefer, there are also local buses and shuttles available around the area.
Nearby Lodging
There are several hotels and guesthouses in East London ranging from cozy B&Bs to more upscale accommodations near the waterfront. A stay by the seafront can be very relaxing after a day of exploring.
Nearest Airport
East London International Airport is a short drive away from the city center, making transfers quite straightforward if you’re flying in or out.
Sightseeing
East London is not only a busy commercial hub but also a town with a colorful history and unique attractions:
- Wander around the historic port area where the town’s story began in 1688 when the first vessel arrived in search of shipwreck survivors.
- Visit the East London Museum to see fascinating artifacts like the world’s only surviving egg of the extinct dodo and the mounted coelacanth, a rare catch from the nearby waters in 1938.
- Stroll along the Buffalo River waterfront and enjoy scenic views that capture the blend of river and ocean.
Also, don’t miss the chance to explore nearby attractions:
- Head west to Port Elizabeth and take a drive along the scenic Garden Route via Port Alfred.
- Explore the Wild Coast to the east, renowned for its rugged beauty and breathtaking coastline.
- For a change of pace, venture north towards Bloemfontein and experience the heart of the Karoo.
Tours & Excursions
For cruise passengers with a day to explore, there are some great tours and short trips from East London:
- Consider a guided tour along the Buffalo River—it’s a relaxed way to see the local architecture and historical sites.
- Rent a bike or join a walking tour to discover the vibrant street art and markets that capture the local spirit.
- Day trips to nearby Port Elizabeth and the Garden Route offer a taste of the region’s natural beauty and cultural diversity.
- If you’re an adventure seeker, explore the Wild Coast with a local guide to learn about its rugged landscapes and hidden coves.
Shopping
East London offers a pleasant mix of modern shopping and local charm:
- At Latimer's Landing, a brand new harborside development near the Buffalo River, you’ll find a variety of local shops and boutiques.
- Visit Hemingways Mall, a large shopping center with a range of stores, dining options, and even entertainment venues.
- Don’t forget to stop by local markets where you can pick up handmade crafts and fresh local produce while chatting with friendly vendors.
Dining
The culinary scene in East London beautifully reflects its maritime heritage and cultural mix:
- Enjoy a meal at seafront restaurants that serve fresh seafood and local dishes bursting with South African flavor.
- From casual cafés to more refined dining experiences, there’s something for every palate. I personally recommend sampling local specialties like bunny chow, a delicious street food originally developed in the Eastern Cape.
- Many establishments offer outdoor seating, so you can savor your meal while enjoying the gentle sea breeze.
Culture & Local Events
East London boasts a rich local culture and a relaxed way of life—here’s what I love about the city:
- Local language and communication are friendly and diverse; while English is widely spoken, you may also hear Afrikaans and Xhosa in daily conversation.
- The currency here is the South African Rand (ZAR). Most retail stores accept credit cards, but I always recommend carrying a little cash for local markets or smaller vendors.
- Shopping hours are typically Monday to Friday from 09:00–17:00 and Saturdays until about 14:00, though many malls now open later and may stay open until 21:00.
- East London also hosts various local events and festivals throughout the year, celebrating its maritime traditions and multicultural heritage. Check local tourism sites or ask your hotel concierge for the latest information on festivals, art shows, or live music events during your visit.
- As always, use common sense when exploring, keep an eye on personal belongings, and enjoy the genuine hospitality of the locals.
Safety & Awareness
- Always be aware of your surroundings, especially when exploring busy areas.
- If you need help, local authorities are friendly and ready to assist. It’s always good to know the local emergency numbers.
- Enjoy your time, but be mindful of your belongings in crowded places.